![]() ![]() “The vibe is unlike any other cookie shop in the country and we put a twist on cookies that has never been seen before: FAT, THICC, and BOMB AF.”Įach Cookie Plug location offers 16 daily cookie flavors with names such as SnooperDoodle (snickerdoodle), Pixie Junkie (sugar cookie), Purple Haze (purple velvet), The Mac Daddy (white chocolate chip macadamia nut) and of course, the OG (chocolate chip). “When you walk into a Cookie Plug, you’ll be greeted with a colorful design, street art-themed graffiti on the walls and hip-hop music blasting,” said founder of Cookie Plug, Erik Martinez. The brand serves up delicious, extra-thick cookies, known as “phatties,” that are baked fresh daily at every location. Cookie Plug’s unique concept is inspired by graffiti, street art and hip-hop culture, creating a vibe that is unmatched. This announcement comes after Cookie Plug joined forces with Bomb AF Brands, a global franchise development company for emerging and unique QSR brands.įounded in 2019 and franchising since just April of this year, Cookie Plug has taken the dessert industry by storm with 24 corporate locations currently operating in Southern California and an additional 63 franchise units in development across the country. Riverside, CA ( ) With the global cookies market predicted to be valued at over $44 billion by 2025, Cookie Plug, the hottest new cookie concept baking fresh “fat stacks” daily, has recently announced its franchise opportunity as the brand gears up for national expansion. daily.Unique cookie concept starts off strong since announcing its franchise opportunity in April People need some fun to come check out.”Ĭookie Plug is open from 12 p.m. “… I think Fort Myers needs a little excitement going on right now, especially after the hurricane. We try to make it up close, friendly and personable with every customer that walks in the door.” “My relationship with my employees is more like a family,” Virani said. Trois has been working at Marley’s for nearly four years and will be the store manager for Cookie Plug. Owning several Marley’s Smoke Shop locations, Virani is not new to running a business but is new to this type of concept. If lemonade isn’t a guest’s preferred drink, purple milk served in a baby bottle can help wash down the sweet treats. In true hip-hop fashion, the purple lemonade is served double cupped. Phatties aren’t the only thing far from cookie cutter at the new cookie shop, with beverage options, such as the Purple Drank, which is Cookie Plug’s signature purple lemonade. The phatties also come in four keto options like “Kitt” (chocolate chip), “Bart” (peanut butter chocolate), “Black Magic” (chocolate) and “Calvin” (snickerdoodle). Guests with a more intense sweet tooth can try the “Iced Up” option, which is two cookies of your choosing with vanilla ice cream in the middle. “It will be a different assortment of flavors, so you can kind of pick and choose which one is more your style.” “There’s two different colored tubes,” store manager Megan Trois said. Each tube pack comes with miniature versions of six flavors. With each cookie 4 inches in diameter and 1 inch thick, guests can opt for the Plug Poppers, which includes all flavors in one single pack. ![]() “It’s like the perfect cookie.”ĭespite the names being inspired by cannabis strains, all cookies at Cookie Plug are THC and CBD free.Įach cookie sells for $5, or guests can get sacks, such as the doughp sack (four cookies for $20), a half sack (seven cookies for $30) or the fat sack (12 cookies for $40). “They’re crispy on the outside, gooey in the middle,” Virani said. Other flavors include Pixie Junkie (sugar cookie), Firecracker (s’mores) and the OG (chocolate chip). ![]() ![]() The very next day, Virani called Cookie Plug’s corporate number and set up a meeting to open a franchise.Ī dozen flavors of the cookies, known as phatties, are offered, such as Pink Elephant (strawberry cheesecake), Snooperdoodle (snickerdoodle), Purple Haze (purple velvet) and Bam Bam (fruit cereal). I always wanted to do a business with you.’” He said, ‘I would like to do something like this one day. “He said, ‘I’m going to review them for you right now,’” Virani said of his brother. Virani discovered the franchise when his brother visited California. You have all the other cookie shops, all great cookie shops, but we’re just different.” “What really drew me in is I’m a huge fan of hip-hop, like old school hip-hop,” owner and Atlanta-native Sean Virani said. The California-based franchise hosted its grand opening Saturday at 12377 S. As freshly baked cookie concepts continue to open in the Southwest Florida market, Cookie Plug offers a unique experience inspired by graffiti, street art and hip-hop culture. ![]()
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